Business @ BIC

Useful guide to the Ansoff Matrix here: https://www.youtube.com/watch?v=CMFXsJxi05U Ansoff believed that business needed greater awareness of the risks involved in developing a new products or new markets and, especially in the combination of the two: diversification.

A couple of useful links here to aid your understanding: https://www.youtube.com/watch?v=i66HWNCwUTs and to test yourself: https://www.tutor2u.net/business/reference/porters-generic-strategies-revision-quiz (Edxexcel Chapter 2)